Ceramic Tiles — Wholesale Landing Page for the Israel
Multilingual B2B landing page for advertising campaigns with RTL support and mobile-first structure
Role: Structure, design, and WordPress development · Year: 2025 · Stack: WordPress, Astra Pro, Gutenberg, Spectra Pro, Polylang
Wholesale ceramic and porcelain tiles landing page for an Israeli supplier
Year: 2025
Project type: B2B landing page (advertising)
Platform: WordPress
Stack: Astra Pro / Gutenberg / Spectra Pro / Polylang
Languages: 3 (including Hebrew, RTL)
Context: landing page for paid traffic and lead generation
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About the project
This landing page was developed for a wholesale supplier of ceramic and porcelain tiles operating in the Israeli market.
The page is designed as a conversion-focused entry point for advertising traffic, presenting the product offering and guiding potential customers toward direct contact with the supplier.
Unlike a full corporate website, the structure is intentionally streamlined — focused on clarity, visual presentation of materials, and fast access to key information.
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Task
The primary goal was to create a landing page that would:
- present the product range in a clear and visually structured way;
- communicate pricing positioning and wholesale conditions;
- build trust through clean layout and product-focused imagery;
- provide simple contact options for potential clients;
- function effectively for paid traffic campaigns;
- support multilingual content, including Hebrew (RTL).
No strict design mockup was provided — the layout was developed during implementation based on typical patterns for B2B landing pages in the construction and materials sector.
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Structure and UX approach
The page follows a classic conversion-oriented structure:
- hero section with clear value proposition and CTA;
- key advantages (supply, pricing, quality, lead time);
- introduction of the supplier and brand positioning;
- categorized product presentation (residential / commercial / outdoor);
- visual gallery of materials and applications;
- testimonials and trust elements;
- support and service explanation;
- FAQ section;
- final CTA block.
Special attention was given to maintaining a logical user flow and reducing friction before initial contact.
Navigation includes anchor-based scrolling for quick access between sections.
Contact interaction is handled via lightweight popup forms instead of separate pages.
This allows users to submit requests without breaking the browsing flow — reducing friction and improving conversion consistency.
CTA-triggered popup contact form (no page redirect)
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Multilingual implementation
The landing page was built as a multilingual system using Polylang, including:
- three language versions;
- full support for Hebrew (RTL layout);
- adaptation of layout and alignment for right-to-left content;
- consistent structure across all language versions.
Working with RTL required careful handling of spacing, alignment, and component behavior to maintain visual consistency.
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Technical implementation
The page was built using WordPress with Astra Pro and Gutenberg, extended by Spectra blocks.
Key implementation details:
- lightweight block-based structure without heavy page builders;
- responsive layout optimized for mobile-first usage;
- anchor-based navigation;
- popup-based contact forms for lead capture;
- downloadable PDF catalogs directly from the page;
- optimized image handling for visual sections.
Development was initially carried out on the contractor’s hosting environment and later cloned to the client’s hosting (GoDaddy) and domain.
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Mobile-first considerations
The landing page is primarily designed for mobile traffic, which is typical for advertising campaigns.
The implementation focuses on:
- simplified layout structure;
- clear and accessible CTA elements;
- consistent spacing and readability;
- stable behavior across devices.
The mobile version preserves the full functionality of the page without introducing unnecessary complexity.
Ritzuf Landing mobile preview
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Result
The client received a campaign-ready landing page designed for real-world use in advertising campaigns.
The solution provides:
- clear presentation of a B2B product offering;
- structured and predictable user flow;
- full multilingual support including RTL;
- stable performance across devices;
- a flexible structure that can be reused or adapted for future campaigns.
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Notes
This project represents a typical example of a practical B2B landing page, where the primary value lies not in visual complexity, but in clarity, structure, and usability.
Working with RTL content and multilingual structure adds an additional layer of complexity, requiring precise control over layout behavior.
The result is a clean and functional landing page suitable for both users and advertising-driven traffic.
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