AVRORA Flowers — B2B wholesale catalog website
Website redesign and wholesale catalog development
Role: Design and WordPress development · Year: 2024 · Stack: WordPress, Astra Pro, Elementor, WooCommerce (catalog mode)
AVRORA Flowers — wholesale flower catalog website (Israel)
Year: 2024
Project type: development of a new website to replace an outdated one
Platform: WordPress
Stack: Astra Pro / Elementor / WooCommerce (catalog mode)
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About the client
AVRORA Flowers Ltd has been exporting fresh cut flowers and decorative greens from Israel and Africa for over 20 years. The company supplies wholesale markets worldwide, including Eastern and Western Europe, Asia, and the Americas.
Over the past decade, AVRORA Flowers has significantly strengthened its market position and is now one of the largest exporters of cut flowers in Israel, as well as the leading supplier of Israeli flowers to Eastern Europe.
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Task
The company planned to launch an online advertising campaign; however, the existing website proved to be technically and visually outdated, making it unsuitable for effective use in digital marketing.
As a result, a decision was made to develop a new website that would:
- meet modern technical requirements,
- preserve the overall visual identity of the previous site,
- function as a B2B product catalog without online sales.
Mobile · Homepage layout
Mobile · About the company
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Implementation
The new website was built using Astra Pro and Elementor, with WooCommerce configured in catalog mode.
Development was carried out on the contractor’s hosting environment. After completion, the site was migrated to the client’s hosting (GoDaddy), where all necessary technical configurations were performed.
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Result
The client received a modern, technically stable catalog website ready for use in online advertising campaigns and future growth. The new site maintains the brand’s recognizable visual style while meeting current standards for performance, responsiveness, and usability for a B2B audience.
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Collaboration Proof
The project was completed through Freelancehunt.
Below is a real client review that is still available on the platform.
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