ISUIM — RTL Wellness Landing Pages for an Israeli Massage Studio Network
Pixel-accurate Elementor implementation from a complex Figma source with manual layout reconstruction
Role: Front-end implementation · Year: 2025 · Stack: WordPress / Astra Pro / Elementor / Ultimate Addons for Elementor
RTL landing pages developed for an Israeli massage studio advertising campaign
Year: 2025
Project type: advertising landing pages
Platform: WordPress
Stack: Astra Pro / Elementor / Ultimate Addons for Elementor
Language: Hebrew (RTL)
Scope: three campaign landing pages built from a shared visual concept
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About the project
The project consisted of three closely related landing pages created for an Israeli marketing agency managing advertising campaigns for a network of massage studios.
Built within a single WordPress installation, each landing page targeted a different advertising segment while maintaining a consistent visual identity.
The implementation focused on faithful reproduction of the approved layouts, correct RTL behavior, and responsive presentation across devices.
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Task
The objective was to reproduce the supplied Figma designs as accurately as possible while preparing production-ready landing pages for advertising use.
The project required:
- precise visual implementation;
- responsive behavior across desktop and mobile devices;
- correct RTL layout handling;
- preservation of the intended visual hierarchy;
- preparation of three independent landing pages sharing the same design language.
Mobile · ISUIM
ISUIM — RTL Wellness, page 2, desktop
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Design implementation challenges
Unlike projects built from well-structured design systems, this implementation required substantial manual reconstruction of the supplied layouts.
Although complete Figma files were provided, many decorative elements existed independently from the logical page hierarchy, while spacing, sizing, and structural relationships were often incomplete or inconsistent.
As a result, significant parts of the implementation relied on visual analysis rather than exported specifications.
Layout proportions, spacing, and alignment were carefully reconstructed to preserve the approved appearance while producing a clean and maintainable WordPress implementation.
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Technical implementation
The landing pages were built using Astra Pro, Elementor, and Ultimate Addons for Elementor.
The implementation included:
- pixel-accurate recreation of the supplied layouts;
- responsive adaptation for desktop and mobile devices;
- full RTL support for Hebrew content;
- reusable Elementor structure across three landing pages;
- clean internal structure suitable for future maintenance.
Development was performed on the contractor’s hosting environment, with the original implementation retained as a live portfolio reference.
Mobile · ISUIM, page 2
ISUIM — RTL Wellness, page 3, desktop
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Result
The client received three advertising landing pages ready for campaign deployment.
The project delivered:
- consistent visual identity across all landing pages;
- reliable RTL implementation;
- responsive behavior on all major devices;
- faithful reproduction of the approved visual concept despite the complexity of the supplied design files.
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Notes
This project demonstrates that accurate front-end implementation depends not only on development skills but also on the quality of the source design.
When design specifications are incomplete or structurally inconsistent, implementation becomes an engineering task rather than a straightforward translation of a mockup into HTML and Elementor.
The final result preserves the intended appearance while introducing a clean internal structure suitable for long-term maintenance.
Mobile · ISUIM, page 3
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