eDopomoga — Medical Landing Page for Addiction Treatment
Conversion-focused medical landing page created for Google Ads within healthcare advertising guidelines
Role: Structure, design, and WordPress development · Year: 2025 · Stack: WordPress / Astra / Elementor
Medical landing page for a private addiction treatment clinic in Kyiv, Ukraine
Year: 2025
Project type: medical landing page (Google Ads)
Platform: WordPress
Stack: Astra / Elementor
Context: short-term advertising campaign for a private rehabilitation clinic
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Project context
This landing page was developed for a private psychiatric clinic in Kyiv specializing in addiction treatment and rehabilitation services.
The project was intended primarily for Google Ads campaigns, which required careful consideration of Google’s healthcare advertising policies.
Unlike long-term corporate websites, campaign landing pages of this type are often temporary by design and may be replaced as advertising strategies evolve.
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Task
The objective was to create a clear and trustworthy landing page that would:
- communicate sensitive medical services in a careful and professional manner;
- provide immediate contact options;
- build confidence through a restrained medical visual style;
- avoid unnecessary visual complexity;
- remain fully responsive across desktop and mobile devices.
The page was designed to support paid advertising rather than organic content marketing.
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Design approach
The visual direction intentionally follows common healthcare design principles.
The layout relies on:
- clean white space;
- blue and turquoise medical color palette;
- professional photography;
- straightforward typography;
- clearly separated content sections;
- repeated call-to-action blocks throughout the page.
Rather than attracting attention through visual effects, the design focuses on clarity, trust, and ease of communication.
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Technical implementation
The landing page was built with WordPress using the standard Astra theme and Elementor.
The implementation included:
- responsive one-page layout;
- integrated consultation request form;
- contact blocks and CTA sections;
- Google Maps integration;
- privacy policy page;
- lightweight structure suitable for paid advertising campaigns.
The project intentionally avoided unnecessary functionality in order to keep maintenance simple and predictable.
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Result
The client received a campaign-ready landing page prepared for Google Ads traffic.
The project provides:
- clear presentation of medical services;
- trustworthy visual communication;
- responsive behavior across devices;
- simple lead generation through contact forms;
- a lightweight structure that can be replaced or updated as advertising campaigns change.
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Notes
Many advertising landing pages are designed with a relatively short lifecycle in mind.
Medical advertising campaigns frequently require updated pages due to evolving marketing strategies, changing regulations, or adjustments to advertising policies.
This landing page reflects an earlier stage of my work with campaign-oriented medical websites.
At the time, the emphasis was on building clean, reliable Elementor-based solutions that complied with Google Ads requirements.
Later projects expanded this approach with more advanced block-based architectures, custom interactive features, and increasingly sophisticated user experience design as both project requirements and my own technical expertise evolved.
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